Marc The Vet launches his anti-puppy farming campaign.

New “Where’s Mum?” campaign to help combat Puppy Farming

“Where’s Mum?” is a brand new campaign designed with massive celebrity support to help British public choose a healthy happy puppy.

These days it’s never been easier to get your hands on a new puppy. But how can you be sure that this tiny ball of fluff will grow into a happy and healthy dog and live to a ripe old age of sometimes sixteen years old?

Well a combination of cute and convenience culture means prospective dog owners are finding themselves helplessly lured into pictures of little balls of fluff that they can take home, feed, play with, and look after for the rest of the dog’s happy and healthy lives.

Sadly the reality is far from either cute or fluffy with well meaning dog lovers ending up with a depressed, sick, diseased puppy that doesn’t resemble its picture or breed it’s advertised as.

These puppies which commonly die young or costing the new owner thousands of pounds to fix are typically born on puppy farms – commercial breeders that put profit before welfare mass producing sick pups to sell from outlets such as pet shops, websites, free newspaper adverts, even motorway service stations and dodgy car parks.

(Left to right) Lydia, me with rescue pup Lila, and Debbie

By inviting celebrities to take part in “Where’s Mum?” it’s hoped that the message about how to get a dog responsibly and ethically will get across to the exact celebrity influenced public that continue to buy diseased farmed pups without knowing.

Puppies depend heavily on their mums in the early weeks of life, not just for milk but also for developing their socialisation skills which help set them up for life. I want everyone buying a puppy to ask one simple question: “Where’s Mum?”

If the breeder or puppy’s seller can’t or won’t show you the puppy with its mother, then you should suspect the puppy was born on a puppy farm and go elsewhere such as a responsible breeder or rescue shelter.

The “Where’s Mum?” campaign will run all summer with various celebrities and their mums and dogs raising awareness until Pup Aid puppy farming awareness day in London on Saturday September 8th.




– You can see the puppy interacting with its mum

– It’s a breeder recommended by the Kennel Club (preferably Assured Breeder)

– It’s a rescue centre that’s a registered charity


– Mum’s not there (she’s most likely to be miles away on a cruel puppy farm)

– You’re told mum’s at the vet, been run over, sick, basically anywhere else

– The price is either very cheap (£100-£350) or very expensive (£2000-£7000)

– Pup is being sold in a pet shop or garden centre

– Pup is sold from a website, Friday Ad, motorway service station, pub

– You’re offered free delivery

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